Used Corvette
It used to be that car sales was a quick, surefire way to achieve the American dream. Go back 20 or 30 years and youll find that selling cars was a lot different. Kids who dropped out of high school, as long as they had some people skills, could get a start in car sales and be making over $100,000 a year in no time. A popular joke on the subject went like this: A parrot enters a bar and lands on the shoulder of a rich-looking man.
The parrot asks, aWhatas your IQ?a The wealthy man says, a170.a The parrot asks, aHow many trials have you won this month?a He flies off and finds someone who is dressed even better. She is loaded with diamonds all around and a Gucci purse. Again, the parrot asks, aWhatas your IQ?a She says, a180.a
The parrot whistles and says, You must be one heck of a surgeon. How many operations have you performed? The parrot flies off and spots a man dressed in a tailored Italian suit getting out of a limo with a glamorous woman at his side and asks him, What is your IQ? Smiling, the man answers, 80. The parrot nods knowingly and asks, So how many cars have you sold? But today its not quite that way anymore. Auto salespeople generally make less than $50,000 a year.
Even honest dealers are hurting the unscrupulous salespeople by allowing customers to purchase vehicles and do everything at once from their computer and over the phone. Dealers like Used Cars in Oklahoma are making it harder for high-grossing salespeople to earn their living. The Car Salespersonas Greatest Asset It is ironic, but in this age of information where consumers have access to just about everything that the car salesperson knows, there is still one major flaw that can be exploited. There is TOO much information out there! Everything has a spin. A salesperson who really wants to make money will find those websites that help them overcome the intelligent Internet shopperas objections.
These are ways you can deal with an online consumer who knows too much: 1) Look up the trade-in value of their old car on the trade evaluation sites. Find the lowest one and be prepared to show them the quote. 2) If they insist that your asking price is too high, look up the value of your car on the evaluation sites but this time print out the highest price and show it to them. 3) Send out a lot of emails. People love email from a car salesman, and theyre especially appreciative if you call to let them know you emailed.
4) If the vehicle history reports come up with something negative about the car, provide the customer with articles debunking the history reporting system. Tell them that the systems are never accurate. 5) Even if a Carfax report looks good, consumers are still sometimes doubtful. Assure them that Carfax guarantees 100% accuracy. 6) If they object to the price you quoted, saying that the Internet price was lower, explain that the price was altered by a hacker. If they persist, gently guide them to a different car and circumvent the question altogether. 7) Ask someone to create a website slandering your competition. If you suspect that a customer has visited or will visit your competitor, just give them the URL of the website.
Using a fictitious name, post bad things about your competitors to blogs and chatrooms online. If you claim that Dealer A sells lemon cars and Dealer B sells illegal drugs, people will accept it as fact. Most people believe whatever they see on the Internet. 9) Visit a free vehicle classified site and register for an account, then list fictional cars comparable to yours for a much higher price. Print out the ad to show to customers. 10) If they have any other objection having to do with the Internet that isnt covered here, telling them that a virus is responsible for any misinformation should quiet their objections.
So cheer up my corrupted sales friends. Together we will sway the balance of power back towards the cause of profits and the fabled high life of lore. If you are an honest salesperson or a consumer, please disregard everything that you just read. It is written for entertainment purposes only.
